How to Track Acuity Scheduling (iFrame) Conversions with GTM for Google Ads Enhanced Conversions (Step-by-Step)

Introduction

Tracking Acuity Scheduling conversions embedded inside an iFrame can be tricky. Without a proper setup, your Google Ads reports might miss valuable bookings—leading to inaccurate data and wasted ad spend.

This guide will walk you step-by-step through Acuity Scheduling iFrame Conversion Tracking using Google Tag Manager (GTM) and Google Ads Enhanced Conversions — all without paid third-party tools.

Prerequisites

You will need:

An Acuity Scheduling account
Google Tag Manager (GTM) account
A website where the Acuity Scheduling form is embedded as an iFrame

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🛠 Step-by-Step Setup

Step 1: Acuity Scheduling Setup

Navigate to → Integration section within the Acuity Scheduling platform.
Select → Custom Conversion Tracking and add a → postMessage script.
This script should send booking data to the parent page and push it to the GTM data layer as an event named Acuity_Scheduled.

Step 2: Google Tag Manager (GTM) Configuration

A. Create a Trigger

Go to GTM → Triggers → New
Choose Custom Event
Event Name: Acuity_Scheduled
Save the trigger.

B. Create Variables

Data Layer Variable: ecommerce.value → Conversion Value
Data Layer Variable: ecommerce.transaction_id → Transaction ID
Data Layer Variable: ecommerce.currency → Currency
Data Layer Variable: user_data.email → User Email

Step 3: Google Ads Conversion Tracking Setup

A. Create a Conversion Action in Google Ads

Go to Google Ads → Tools & Settings → Goals → Conversions.
Click + New Conversion Action → Website.
Name it Acuity Booking and set the category to → Book appointment.
Conversion Name: Acuity Booking
Count: One → Done → Save and Continue

B. Create Tags in GTM

Google Ads Conversion Tracking Tag

Use the Conversion ID & Label from Google Ads.
Assign GTM variables for value, transaction ID, and currency.

C. Conversion Linker Tag

Fire on All Pages.

Step 4: Create Google Ads User-Provided Data Event Tag (Enhanced Conversions Tag)

Go to Tags > New
Name it: User-Provided Data Event Tag
Tag Type: Google Ads User-Provided Data Event Tag
Enter your Conversion ID
Under User Data, select your existing variable containing the email.
format. Example Variable: {{User Data}}
Trigger: Acuity_Scheduled
Save and publish.

Step 5: Testing and Verification

Use GTM Preview Mode to test the setup.
Book a test appointment on your website.
Check the GTM debugger to confirm the Acuity_Scheduled event and its data layer variables are firing correctly.
Verify that the Google Ads tags are firing as expected.
Confirm tracking in the Conversions section of Google Ads.

Frequently Asked Questions (FAQs)

Q1. Can I track Acuity’s standalone booking page?
Only if you control the page where the iFrame is embedded or use Acuity’s webhook feature.

Q2. Is this setup compatible with GA4?
Yes — you can send the same event to GA4 alongside Google Ads Enhanced Conversions.

Q3. Does this require paid tools?
No — it only uses GTM, Google Ads, and Acuity Scheduling.

Q4. What if my iFrame is on a platform like Squarespace or Wix?
It works as long as you can add custom scripts to the page containing the iFrame.

Q5. Can I capture more details like service type or staff name?
Yes — add those fields to the postMessage script and map them as GTM variables.

Conclusion

You’ve now set up Acuity Scheduling iFrame Conversion Tracking in GTM with Google Ads Enhanced Conversions. This ensures accurate booking data for better ad optimization and ROI.

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