Introduction
Pipedrive forms are often embedded on websites as iframe forms. Since iframe forms do not trigger normal form submission events, a listener script is required to capture the submission event. Using Google Tag Manager, we can listen to the iframe submission event and send the conversion data to Google Ads and GA4.
✔ This setup allows you to track:
➜ Pipedrive iframe form submissions
➜ Lead conversions in Google Ads
➜ Form submission events in GA4
➜ Data Layer based form tracking through GTM
Prerequisites
Before starting, make sure you have:
✔ Pipedrive iframe form embedded on the website
✔ Google Tag Manager installed on the page
✔ Google Ads account
✔ GA4 property
✔ Custom Pipedrive form listener code
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Step-by-Step Implementation
Step 1: Confirm Pipedrive Form is an iFrame
Open the page where the Pipedrive form is embedded.
Right click the form and select View Frame Source.
Verify the form source domain shows:webform.pipedrive.com
Step 2: Verify Google Tag Manager Installation
Open Google Tag Manager.
Click Preview Mode.
Enter the website URL and connect.
If the preview connects successfully, Google Tag Manager is working correctly.
Step 3: Add Pipedrive Listener Code
Create a Custom HTML Tag in Google Tag Manager.
Add the listener code that listens for the Pipedrive iframe form submission.
Listener origin:webform.pipedrive.com
Step 4: Submit the Form
Fill the Pipedrive form using test data and submit it.
Step 5: Verify Data Layer Event
Open GTM Preview Mode and check the events.
You should see the event:
pipedrive form submission
Step 6: Create Custom Event Trigger
Open GTM → Create a new trigger.
Trigger Type: Custom Event
Event Name: pipedrive lead
Save the trigger.
Step 7: Create Conversion Action in Google Ads
Open Google Ads → Create a new conversion action.
Conversion Type: Form Submission
Conversion Name: Pipedrive Lead
Implementation Method: Google Tag Manager
Copy the following:
• Conversion ID
• Conversion Label
Step 8: Create Google Ads Conversion Tag
Open GTM → Create a new tag.
Tag Type: Google Ads Conversion Tracking
Add:
• Conversion ID
• Conversion Label
Trigger: pipedrive lead
Save the tag.
Step 9: Create Google Tag
Create a new tag.
Tag Type: Google Tag
Add the Conversion ID.
Trigger: All Pages
Save the tag.
Step 10: Create Conversion Linker Tag
Create a new tag.
Tag Type: Conversion Linker
Trigger: All Pages
Save the tag.
Step 11: Disable Enhanced Conversions
Pipedrive iframe forms do not send user data such as email or phone number.
Disable Enhanced Conversions in the conversion tag.
Step 12: Test Conversion Tracking
Open GTM Preview Mode again.
Submit the form using test data.
Confirm:
➜ Data layer event fires
➜ Google Ads conversion tag fires
➜ Conversion ID and label appear in the tag
Final Publish Step
Publish the GTM container.
✔ Pipedrive iframe form submission tracking is now active.
Professional Conclusion
✔ After implementing this setup you can track:
➜ Pipedrive iframe form submissions
➜ Google Ads lead conversions
➜ GA4 form submission events
This setup allows advertisers to measure leads generated from Pipedrive forms and optimize campaigns using accurate conversion tracking.
Need expert help setting up Pipedrive form tracking?
Hire Me for Setup: WhatsApp Me
Book a Consultation: Schedule a Call
